ALILI continues to expand its reach, which is evident in our exhibition line-up that is currently underway.
ALILI is currently exhibiting at the SIAL Show in Paris (October 19-23), one of Europe's most prestigious and the world's most anticipated food showcases. On November 7-9 ALILI will be among a select group of esteemed exhibitors on Pier 94 at the Tastings NY Event. And on November 8-9 we will be featured exhibitor at the DC Metropolitan Cooking and Entertaining Show at the Washington Convention Center.
For more information and to attend any of these delicious events, check out the event links: SIAL 2008 and Tastings NYC

The ALILI line continues to grow. We are proud to announce the latest product additions to our retail line. In addition to our Organic Argan Oil, we have added the addictive Sweet Hot Cherry Peppers, the satisfyingly savoury Artichoke Spread, and two hot new olive mixes -- The Casablanca Olives, which features Oil Cured Olives with Crushed Red Peppers, and our Sahara Mix, which blends crisp Picholine Olives with Harissa.

In addition to the new items, we are also featuring a 250 ml EVOO and a beautiful new gift jar size, perfect for gift baskets, hotels, and which will be featured in forthcoming gift box collections. The new items are scheduled to arrive in the U.S. in late 2008 / early 2009. Stay tuned.

Give it to yourself, or give it away!' Just in time for the 2008 Holiday Season, ALILI announces 3 new seasonally inspired collections of affordable luxury, perfect for giving. Each collection comes with a special gift card with recipe and usage suggestion.

- The Comfort Collection contains our EVOO / Lavender Flower Honey / Green Olive Tapenade / Marrakech Olive Mix

- The Joy Collection contains our EVOO / Lavender Flower & Jujube Honey / Green Olive Tapenade / Harissa / Marrakech Olive Mix / Pickled Lemon

- The Jubilance Collection contains our EVOO / Lavender Flower, Jujube & Carob Seed Honey / Green & Black Olive Tapenades / Harissa / Pickled Lemon / Caper Berries / Capers / Marrakech Olive Mix.

ALILI has recently expanded our eCommerce efforts by joining one of the world's largest online eCommerce communities: Amazon. While customers can still purchase the entire ALILI line at alilimorocco.com, Amazon allows us to reach an expanding worldwide community, along with giving us opportunities of valuable exposure. Check out our new Alili Amazon Storefront Now.

For two years ALILI has scoured the Moroccan landscape looking for new ingredients to introduce to the American market. Three of the products that we have huge enthusiasm for were also enthusaiastically received by esteemed food writer, author and NYTimes head food journalist FLORENCE FABRICANT, who made our three honeys, the Lavender Flower, Carob Seed, and Jujube, a centerpiece for her FOOD STUFF column on September 17th, 2008. We are thrilled and honored by the recognition. Our promise to bring more cutting edge ingredients continues with the addition of our Organic Argan, which arrives in late 2008, along with a slew of new ingredients which will be announced shortly. All three honeys are available through our eCommerce.

Read the full New York times article.

On August 17th, 2008 ALILI gave a special culinary presentation at the Food Network headquarters in Manhattan. The event included an introduction of the full ALILI specialty food line, a multimedia presentation, and a 6 course tasting menu, complete with wines from Morocco's most acclaimed winery for 25 members of the Food Network creative and production teams. PR guru Jane Walsh (of JCW PR) initiated the event which not only served as an introduction of ALILI to the Food Network Team, but also as a creative driving force for ideas and themes for the upcoming season of shows.

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On Wednesday, June 11, ALILI and Special Guest / Host famed Chef and Restaurateur David Bouley celebrated the ALILI line with a festive celebratory launch party, held at the Bouley Test Kitchen in Tribeca. The culinary event, called DADA, (a term for the traditional Moroccan women of the house who pass recipes down from generation to generation) was prepared by the 'dada' of ALILI partner, Driss Chaouni. The sumptuous feast, which included 6 salads and 9 entrees also served as a showcase for the ALILI product line. The meal was accompanied by a trio of fine Moroccan wines. The event was attended by numerous foodie, fashionista and press guests, including Academy Award-nominated director Adrian Lyne, fashion designer Catherine Malandrino and representatives from the New York Post, The Food Network, and ELLE Decor. (Pictured, ALILI CEO Majid Slimani and Restaurateur and Executive Chef David Bouley.) >> View our multimedia image gallery of event highlights.

The ALILI product line claimed its first award at the Restaurant and Foodservice Show held at the famed Jacob Javits Center in New York City on March 16-18th, 2008. Of the nearly 30 new products and product lines submitted for audience review and approval, highlighting product quality and innovation, the ALILI product line of Mediterranean ingredients received the People's Choice Award -- First Runner Up. Alili Inc. partners Majid Slimani and Driss Chaouni who both attended the award ceremony are thrilled at the recognition from their peers.

Due to increasing demand by the northeast's most demanding chefs and culinary advisors, ALILI launches its exclusive food products for foodservice. This exciting launch took place at the famed Javits Center in NYC. In addition to the foodservice line, which is available in beautifully designed 10# cans, ALILI also unveiled its beautiful gift-sized jars, which are perfect for high-end roomservice, hotel gift baskets, and beyond.

It has been our mission since starting ALILI to scour the Moroccan landscape looking for the rare and exotic. Our most recent find has been our honey-line extension, Jujube Honey. Sourced in the high Atlas mountain range, Jujube honey is produced by bees who exclusively feed on the Jujube fruit blossom.

The Jujube fruit in appearance is similiar to a crab apple. With red flesh it is a miniature bittersweet bite. Golden in color, ALILI Jujube honey is complex, light, and truly one of the most unique honey flavor profiles we have ever come across. It is a deep golden color with a bittersweet-floral aroma and flavor.

We stood in a circle raising chilled glasses of fresh, sweet strawberry juice in the air. They said ‘Welcome to Morocco. May you always return.’

From the saffron colored vistas of the Atlas Mountains, the ancient Roman fingerprints that grace the ruins of Voloubilis, the antique gem that is Fez, the magic of Marrakech, to the past-future amalgam that is Casablanca, Morocco spread out before us like an endless feast. The goal of our sojourn was to become acquainted with the country’s culinary splendours and famous markets. The experience far eclipsed my expectations.

utside the cool mosaic walls of our *Riad, Fez awaited. Still considered the country’s leading religious and cultural centre, walking Fez’s *medina, feels like being transported back in time. Your eyes dart from one stimulating sight to another...MORE

After years of planning, the ALILI product line officially was officially launched at the International Fancy Food Show at the Jaob Javits Center in New York City. Our first 17 products were featured and tasted, and were enthusiastically received from distributors and retailers across the globe. The initial shipment of our products is still being finalized and packaged in Morocco, and will be available for purchase in the fall.