ALILI was formed in New York City in 2007 and is headquartered there. Its goal is to celebrate Morocco's proud agricultural heritage by extending it out into the greater world. Much of Morocco's finest goods are bought, then packaged abroad, and claimed as a product of that territory. The ALILI partners, all of Moroccan heritage, dedicate themselves to bring all that they have learned in the U.S. back to their homeland.

At ALILI our mission is to shine a spotlight on Morocco, one of the great agricultural regions in the world, and to bring its quality products the attention they deserve.